Appearance
Person Affinity
Interest, lifestyle, and reading affinities for a person. Fields prefixed READS_ indicate reading and subscription interest; all other fields indicate general interest or lifestyle affinity.
| Field | Field Type | Description |
|---|---|---|
| ID | STRING | Person ID |
| INTEREST_HOME_LIVING | BOOLEAN | Interest in home living |
| INTEREST_GOLF | BOOLEAN | Someone in the household has an interest in golf |
| INTEREST_COOKING | BOOLEAN | Interest in cooking |
| INTEREST_GARDENING | BOOLEAN | Someone in the household has an interest in gardening |
| INTEREST_FISHING | BOOLEAN | Interest in fishing |
| INTEREST_HUNTING | BOOLEAN | Interest in hunting |
| INTEREST_CAMPING_HIKING | BOOLEAN | Interest in camping and hiking |
| INTEREST_BOATING_SAILING | BOOLEAN | Interest in boating and sailing |
| INTEREST_BASEBALL | BOOLEAN | Interest in baseball |
| INTEREST_BASKETBALL | BOOLEAN | Interest in basketball |
| INTEREST_FOOTBALL | BOOLEAN | Interest in football |
| INTEREST_HOCKEY | BOOLEAN | Interest in hockey |
| INTEREST_SOCCER | BOOLEAN | Interest in soccer |
| INTEREST_TENNIS | BOOLEAN | Interest in tennis |
| INTEREST_SNOW_SKIING | BOOLEAN | Interest in snow skiing |
| INTEREST_MOTOR_RACING | BOOLEAN | Interest in motor racing |
| INTEREST_MOTORCYCLES | BOOLEAN | Interest in motorcycles |
| INTEREST_SCUBA | BOOLEAN | Interest in scuba |
| INTEREST_RUNNING | BOOLEAN | Interest in running |
| INTEREST_WALKING | BOOLEAN | Interest in walking |
| INTEREST_AEROBICS | BOOLEAN | Interest in aerobics |
| INTEREST_WEIGHT_LIFTING | BOOLEAN | Likes Weight Lifting - Discontinued |
| INTEREST_FITNESS | BOOLEAN | Someone in the household has an interest in exercise products or services |
| INTEREST_DIETING | BOOLEAN | Interest in dieting |
| INTEREST_HEALTH_AND_WELLNESS | BOOLEAN | Interest in health and wellness |
| INTEREST_SELF_IMPROVEMENT | BOOLEAN | Interest in self improvement |
| INTEREST_PETS | BOOLEAN | Someone in the household has purchased pet products within the last 24 months |
| INTEREST_CATS | BOOLEAN | Someone in the household has purchased products for cats within the last 24 months |
| INTEREST_DOGS | BOOLEAN | Someone in the household has purchased products for dogs within the last 24 months |
| INTEREST_EQUESTRIAN | BOOLEAN | Interest in equestrian |
| INTEREST_BIRDS | BOOLEAN | Interest in birds |
| INTEREST_PHOTOGRAPHY | BOOLEAN | Someone in the household has shown an interest in photography as a hobby |
| INTEREST_CRAFTS | BOOLEAN | Interest in crafts |
| INTEREST_SEWING_KNITTING | BOOLEAN | Interest in sewing knitting |
| INTEREST_QUILTING | BOOLEAN | Interest in quilting |
| INTEREST_NEEDLEPOINT | BOOLEAN | Interest in needlepoint |
| INTEREST_CROCHET | BOOLEAN | Interest in crochet |
| INTEREST_WOODWORKING | BOOLEAN | Interest in woodworking |
| INTEREST_DIY | BOOLEAN | Interest in diy |
| INTEREST_HOME_IMPROVEMENT | BOOLEAN | Interest in home improvement |
| INTEREST_HOME_DECOR | BOOLEAN | Interest in home decor |
| INTEREST_HOME_AND_GARDEN | BOOLEAN | Interest in home and garden |
| INTEREST_HOUSE_PLANTS | BOOLEAN | Interest in house plants |
| INTEREST_GOURMET | BOOLEAN | Interest in gourmet |
| INTEREST_NATURAL_FOODS | BOOLEAN | Interest in natural foods |
| INTEREST_SPECIALTY_FOODS | BOOLEAN | Interest in specialty foods |
| INTEREST_TRAVEL | BOOLEAN | Interest in travel |
| INTEREST_TRAVEL_CRUISE | BOOLEAN | Interest in travel cruise |
| INTEREST_TRAVEL_DOMESTIC | BOOLEAN | Interest in travel domestic |
| INTEREST_TRAVEL_INTERNATIONAL | BOOLEAN | Interest in travel international |
| INTEREST_TRAVEL_RV | BOOLEAN | Interest in travel rv |
| INTEREST_TRAVEL_BUSINESS | BOOLEAN | Business Travel - Discontinued |
| INTEREST_TRAVEL_VACATION | BOOLEAN | Vacation Travel |
| INTEREST_GAMBLING | BOOLEAN | Interest in gambling |
| INTEREST_GAMES | BOOLEAN | Interest in games |
| INTEREST_VIDEO_GAMES | BOOLEAN | Interest in video games |
| INTEREST_COLLECTIBLES | BOOLEAN | Interest in collectibles |
| INTEREST_COINS | BOOLEAN | Interest in coins |
| INTEREST_STAMPS | BOOLEAN | Interest in stamps |
| INTEREST_ANTIQUES | BOOLEAN | Interest in antiques |
| INTEREST_FINE_ARTS | BOOLEAN | Interest in fine arts |
| INTEREST_SPORTS_MEMORABILIA | BOOLEAN | Interest in sports memorabilia |
| INTEREST_DOLL_COLLECTOR | BOOLEAN | Collects Dolls - Discontinued |
| INTEREST_FIGURINES_COLLECTOR | BOOLEAN | Collects Figurines - Discontinued |
| INTEREST_PLATES_COLLECTOR | BOOLEAN | Collects Plates - Discontinued |
| INTEREST_MILITARY_MEMORABILIA | BOOLEAN | Interest in military memorabilia |
| INTEREST_MUSIC | BOOLEAN | Interest in music |
| INTEREST_AUDIO_EQUIPMENT | BOOLEAN | Interest in audio equipment |
| INTEREST_MUSIC_RELIGIOUS | BOOLEAN | Likes Christian/gospel Music - Discontinued |
| INTEREST_MUSIC_CLASSICAL | BOOLEAN | Like Classical Music - Discontinued |
| INTEREST_MUSIC_COUNTRY | BOOLEAN | Likes Country Music - Discontinued |
| INTEREST_MUSIC_JAZZ | BOOLEAN | Likes Jazz Music - Discontinued |
| INTEREST_MUSIC_RNB | BOOLEAN | Like R&B Music - Discontinued |
| INTEREST_MUSIC_ROCK | BOOLEAN | Like Rock And Roll Music - Discontinued |
| INTEREST_MOVIES | BOOLEAN | Interest in movies |
| INTEREST_PERFORMING_ARTS | BOOLEAN | Someone in the household supports the performing arts |
| INTEREST_OUTDOORS | BOOLEAN | Interest in outdoors |
| INTEREST_SPORTS | BOOLEAN | Interest in sports |
| INTEREST_TOBACCO | BOOLEAN | Someone in the household has purchased tobacco products within the last 24 months |
| INTEREST_COMPUTERS | BOOLEAN | Someone in the household is a computer owner |
| INTEREST_ELECTRONICS | BOOLEAN | Interest in electronics |
| INTEREST_HIGH_TECH | BOOLEAN | Interest in high tech |
| INTEREST_BEAUTY | BOOLEAN | Interest in beauty |
| INTEREST_RELIGION | BOOLEAN | Interest in religion |
| INTEREST_GRANDCHILDREN | BOOLEAN | There is an interest in purchases for grandchildren in household |
| INTEREST_PARENTING | BOOLEAN | Someone in the household has an interest in parenting |
| INTEREST_AVIATION | BOOLEAN | Interest in aviation |
| INTEREST_AUTOMOTIVE | BOOLEAN | Individuals in these households have expressed an interest or have buying habits related to automobiles |
| INTEREST_TRUCKS | BOOLEAN | Interest in trucks |
| INTEREST_CONTINUING_EDUCATION | BOOLEAN | Interest in continuing education |
| INTEREST_CAREER | BOOLEAN | Interest in career |
| INTEREST_BUSINESS | BOOLEAN | Interest in business |
| INTEREST_LUXURY | BOOLEAN | Interest in luxury |
| INTEREST_HUMOR | BOOLEAN | Interest in humor |
| INTEREST_OCEAN | BOOLEAN | Interest in ocean |
| INTEREST_WILDLIFE | BOOLEAN | Interest in wildlife |
| INTEREST_COLLEGE | BOOLEAN | Interest in college |
| INTEREST_INSURANCE | BOOLEAN | Interest in insurance |
| INTEREST_SIDE_INCOME | BOOLEAN | Interest in side income |
| INTEREST_SWEEPSTAKES | BOOLEAN | Someone in the household has an interest in entering sweepstakes |
| INTEREST_BARGAIN_SHOPPING | BOOLEAN | A purchase of Value-Price General Merchandise has occurred within the last 24 months in the Household |
| HAS_DISABLED_MEMBER | BOOLEAN | Has Disabled Member |
| IS_GUN_OWNER | BOOLEAN | Modeled firearm ownership |
| INTEREST_SATELLITE_TV | BOOLEAN | This household is served by satellite dish television |
| INTEREST_DONOR | BOOLEAN | Interest in donor |
| INTEREST_CHARITY | BOOLEAN | Indicates An Individual's Propensity To Be A Charitable Donor |
| READS_MILITARY_HISTORY | BOOLEAN | Reads military history |
| READS_HISTORY | BOOLEAN | Reads history |
| READS_SCIENCE | BOOLEAN | Reads science |
| READS_RURAL_LIFESTYLE | BOOLEAN | Reads rural lifestyle |
| READS_FREQUENTLY | BOOLEAN | Frequent book reader |
| READS_MAGAZINES | BOOLEAN | Reads magazines |
| READS_AUDIOBOOKS | BOOLEAN | Reads audiobooks |
| READS_PRINT_BOOKS | BOOLEAN | Reads print books |
| READS_SCI_FI | BOOLEAN | Reads sci-fi |
| READS_DEVOTIONAL | BOOLEAN | Reads devotional |
| READS_FINANCIAL_NEWS | BOOLEAN | Someone in this household has shown an interest in financial news reporting |
| READS_ASTROLOGY | BOOLEAN | Reads Astrology - Discontinued |
| READS_FICTION | BOOLEAN | Reads fiction |
| READS_CHILDRENS | BOOLEAN | Reads Children's Books |
| READS_COMPUTER_IT | BOOLEAN | Reads Computer/Technical Books |
| READS_COOKING | BOOLEAN | Reads Cooking Books |
| READS_ENTERTAINMENT | BOOLEAN | Reads People/Entertainment |
| READS_FASHION | BOOLEAN | Reads fashion |
| READS_HEALTH | BOOLEAN | Reads Natural Health Remedies |
| READS_INTERIOR_DECORATING | BOOLEAN | Reads interior decorating |
| READS_MYSTERY | BOOLEAN | Reads Mystery - Discontinued |
| READS_ROMANCE | BOOLEAN | Reads Romance - Discontinued |
| READS_SPORTS | BOOLEAN | Reads sports |