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Person Finance ​

FieldField TypeDescription
IDSTRINGPerson ID
EST_HH_INCOMESTRINGEstimated HH Income
EST_HH_INCOME_PREMIUMSTRINGPremium Household Income range
INCOME_TIERSTRINGIndividual income range estimate
EST_HH_NET_WORTHSTRINGEstimated HH Net Worth
EST_CREDIT_RANGESTRINGEstimated Credit Range
NUM_HH_CREDIT_LINESINTEGERIndicates credit purchases made in multiple retail stores for the household
NEW_CREDIT_OFFERED_RANGESTRINGSourced from warranty registration data and buying activity data
HAS_NEW_CARD_ISSUEBOOLEANHas New Card Issue
HAS_CREDIT_CARDBOOLEANHas Credit Card
HAS_BANK_CARDBOOLEANHas Bank Card
HAS_PREMIUM_CARDBOOLEANHas Premium Card
HAS_GOLD_PLATINUM_CARDBOOLEANHas Gold Platinum Card
HAS_UPSCALE_RETAIL_CARDBOOLEANHas Upscale Retail Card
HAS_AMEX_CARDBOOLEANHas AMEX Card
HAS_AMEX_PREMIUM_CARDBOOLEANHas AMEX Premium Card
HAS_INVESTMENTSBOOLEANSomeone in the household has indicated that they are interested in investing
HAS_STOCKS_OR_BONDSBOOLEANSomeone in the household invests in stocks directly (as opposed, e.g. to a 401(k) investment)
HAS_MUTUAL_FUNDSBOOLEANOwns mutual funds - Discontinued
INVESTMENT_CATEGORYSTRINGKnown Investor
IS_ACTIVE_INVESTORBOOLEANSomeone in the household is an active investor
HAS_FOREIGN_INVESTMENTSBOOLEANSomeone in the household has foreign investments
HAS_REAL_ESTATE_INVESTMENTSBOOLEANSomeone in the household invests in real estate
CRA_INCOME_TIERSTRINGCoding system from the Community Reinvestment Act (CRA) for community income ratings
HAS_VISA_CARDBOOLEANExistence in home of a Visa regular card as determined by surveys, online registrations and buying activity
HAS_MASTERCARDBOOLEANHas Mastercard
HAS_DISCOVER_CARDBOOLEANHas Discover Card
HAS_GAS_RETAIL_CARDBOOLEANExistence in home of a gas, department store or other retail store credit card
HAS_TRAVEL_CARDBOOLEANExistence in home of a credit card related to travel and entertainment activities
HAS_UNCLASSIFIED_CARDBOOLEANHas Unclassified Card
INTEREST_INVESTINGBOOLEANInterest in investing