Consumer Person

The consumer identity spine. One row per person, with the primary location and banded demographics. Precise and modeled values live in the person bundles: exact income and net worth in Person Finance, home value and property detail in Person Household, and every email, phone, and device in their own bundles.

Field	Field Type	Description
ID	STRING	Person ID
FULL_NAME	STRING	Full name
FIRST_NAME	STRING	First name
MIDDLE_NAME	STRING	Middle name
LAST_NAME	STRING	Last name
PREFIX_NAME	STRING	Name prefix or title of respect
SUFFIX_NAME	STRING	Name suffix (Jr., Sr., III)
ADDRESS	STRING	Primary address line
ADDRESS_2	STRING	Secondary address line (unit, apt, suite)
ADDRESS_CITY	STRING	City
ADDRESS_STATE	STRING	State
ADDRESS_ZIP	STRING	5-digit ZIP code
ADDRESS_ZIP4	STRING	ZIP+4 extension
ADDRESS_COUNTY	STRING	County
ADDRESS_COUNTRY	STRING	Country code
LATITUDE	FLOAT	Latitude of the primary address
LONGITUDE	FLOAT	Longitude of the primary address
DPV_CODE	STRING	USPS delivery point validation code
GENDER	STRING	Gender
AGE_RANGE	STRING	Age range band
BIRTH_YEAR	INTEGER	Year of birth
GENERATION	STRING	Generational cohort
MARITAL_STATUS	STRING	Marital status
HAS_CHILDREN	BOOLEAN	Children present in the household
HOMEOWNER	BOOLEAN	Owns their residence; the modeled score is in Person Household
INCOME_RANGE	STRING	Household income band; precise estimates are in Person Finance
NET_WORTH_RANGE	STRING	Household net worth band; precise estimates are in Person Finance
LANGUAGE	STRING	Primary language
LAST_UPDATED	DATE	Date the record was last refreshed