Consumer Person Attributes

Reference for the values available in Consumer Person. Text values are uppercase. Unavailable values are null.

DPV_CODE

Value
CONFIRMED — The primary and secondary address information was confirmed.
PARTIAL_MISSING_SECONDARY — The primary address was confirmed, but required secondary information is missing.
PARTIAL_UNCONFIRMED_SECONDARY — The primary address was confirmed, but the supplied secondary information was not confirmed.
NOT_CONFIRMED — The address was not confirmed.

GENDER

Value
MALE
FEMALE

AGE_RANGE

Value
<18
18-24
25-34
35-44
45-54
55-64
65-74
75+

GENERATION

Value
GEN Z
MILLENNIAL
GEN X
BABY BOOMER
SILENT GENERATION
GREATEST GENERATION
MILLENNIALS AND GEN Z (1982 AND AFTER)
GENERATION X (1961-1981)
BABY BOOMERS (1943-1960)
POST-WWII (1942 AND BEFORE)

MARITAL_STATUS

Value
MARRIED
SINGLE
INFERRED MARRIED
INFERRED SINGLE

HAS_CHILDREN and HOMEOWNER

Value
TRUE
FALSE
NULL

Probable ownership is not treated as confirmed ownership.

INCOME_RANGE

Value
UNDER_10K
10K_20K
20K_30K
30K_40K
40K_50K
50K_60K
60K_75K
75K_100K
100K_150K
150K_175K
175K_200K
200K_250K
250K_PLUS

NET_WORTH_RANGE

Value
UNDER_1_DOLLAR
1_5K
5K_10K
10K_25K
25K_50K
50K_100K
100K_250K
250K_500K
500K_PLUS

UNDER_1_DOLLAR includes zero and negative estimated net worth. It does not mean “under one thousand dollars.”